Indian smartphone market declines in 2020 after years of progress


2020 has been a harsh yr for a lot of causes and a rustic which has seen immense progress within the smartphone market has confronted a slowdown final yr, in line with the newest report revealed by IDC.

The highest 5 distributors of the yr had been Xiaomi, Samsung, Vivo, Realme and Oppo. Whereas Xiaomi’s efficiency was led by the Redmi sub-brand, Samsung noticed some success with the Galaxy M sequence. Vivo had robust progress within the offline channel, whereas Realme noticed spectacular progress in on-line gross sales and reasonably priced C-series telephones.

As per the estimates revealed by the analysis agency,  the handset market within the nation fell by nearly 2% YoY with 150 million models. “Stay-at-home mandates, remote work, remote education, travel restrictions, and manufacturing shutdowns led to a sluggish H1’20 (-26% YoY decline), particularly impacting 2Q20. However, H2’20 recovered, with 19% YoY growth, as markets reopened gradually,” said the report.

The report additional added that the 4Q20 (October-December) time-frame witnessed report cargo of 45 million gadgets, with 21% YoY progress.

Nonetheless, IDC predicts {that a} stronger market acceleration in 2021 shall be led by upgraders. “The rebound of the smartphone market in the latter half of 2020 underscores the importance of devices in our day-to-day lives. In 2021, IDC expects the smartphone market to grow in high single-digit YoY, driven majorly by upgrading consumers, in the mid-range segment and affordable 5G offerings (~US$250). Also, revamped offline channel play is anticipated, to bring back growth in the very important brick and mortar counters for long term sustainability,” says Navkendar Singh, Analysis Director, Shopper Units & IPDS, IDC India.

On handsets, IDC added that MediaTek processor-based smartphone shipments led with a share of 43%, intently adopted by Qualcomm at 40%.





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